ABM Strand

Why should you choose ABM?

• What is ABM?

Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.

• How does ABM work?

ABM is a business-to-business (B2B) marketing strategy that focuses on identifying accounts (i.e. companies) that match your ideal clients and targeting the key decision makers at those companies with personalized messages and content through your marketing and advertising campaigns.

• Why ABM is the best Strand?

First and foremost, taking the ABM Strand track will allow you many opportunities to start and run your own business. You will be trained in practicing proper time management and develop many other skills that are going to be applicable for almost any career path that you choose to pursue.

• What are the Career Paths in ABM?

ABM can also lead you to careers on management and accounting which could be sales manager, human resources, marketing director, project officer, bookkeeper, accounting clerk, internal auditor, and a lot more.

• Advantage of ABM Strand?

One of the key benefits of studying ABM is that it offers students the opportunity to undertake work placements and professional projects. Being an ABM students, you need to learn on how to manage your time, to have a long patience and to concentrate and focus on your studies.

                                          So what are you waiting for? Choose ABM!