The Person Behind the Success of Jollibee

Why should you choose ABM? What is ABM? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. How does ABM work? ABM is a business-to-business (B2B) marketing strategy that focuses on identifying accounts (i.e. companies) that match your ideal clients and targeting the key decision makers at those companies with personalized messages and content through your marketing and advertising campaigns. Why ABM is the best Strand? First and foremost, taking the ABM Strand track  will allow you many opportunities to start and run your own business . You will be trained in practicing proper time management and develop many other skills that are going to be applicable for almost any career path that you choose to pursue. What are the Career Paths in ABM? ABM can also lead you to careers on  man...

THE PERSON BEHIND THE SUCCESS OF JOLLIBEE The role of a business is to produce and distribute goods and services to satisfy a public need or demand. Society does not exist without some form of an economy, and businesses are what make up the economic system of the world. There are many successful business personality here in the Philippines. One of them is Tony Tan Caktiong. Let's explore his Journey together about his business. Tony Tan Caktiong, CM is a Filipino billionaire businessman. He is the founder and chairman of Jollibee Foods Corporation, and the co-chairman of DoubleDragon Properties. Born: 5 January 1953 (age 68 years), Davao del Sur Nationality: Philippine Net worth: 2.7 billion USD (2021) Forbes Spouse: Grace Tan Caktiong Education: Chiang Kai Shek College (CKSC) | Main Campus, Asian Institute of Management, more Children: Carl Tancaktiong Siblings: Joseph Tanbuntiong, Virgie Tan Chua, William Tan Untiong From modest beginnings to the top of the world” are the...